Lisa Freedman
freelance writer and editor
Resume
Rachael Ray Every Day
Home and Market Editor • 2014-2016
• Conceptualized and wrote/edited all lifestyle features on topics including crafting (fun things to do with pool noodles!), kitchen design (ideas to steal from restaurants), market (holiday gift guides), parties and more
• Worked with many departments of the magazine including the Test Kitchen, Food Department, and Art Department to create
thoughtful and integrated feature packages; Oversaw photoshoots for editorial integrity
• Created editorial partnerships with top brands such as Trulia and Dot & Bo
• Attended the NYIGF and IHA shows; Represented editorial at sales meetings
Hired and managed interns; worked with freelance writers
Food Network Magazine
Senior Editor • 2010-2014
• Created lineups, wrote and assigned/edited the FOB, Food News, which featured new products, restaurant trends, health studies, etc.
• Pitched and wrote quizzes (How Italian are You?, Are You a Grill Master?, What’s your Chocolate I.Q.?), mini features (the best corporate cafeterias, the future of chocolate, etc.) and product pages (new steamers, the monthly Get the Look page, etc.)
• Curated and called in more than 100 products for annual 13-page holiday gift guide,
• Handled all market work for the magazine and attended the NYIGF, CES and IHA shows; Represented editorial at sales meetings
The Knot
• Created editorial lineups for all sections of the 17 semi-annual regional magazines, and all wedding planning stories and the FOB for the quarterly national magazine
• Wrote and assigned/edited an average of 27 features for the regional magazines and at least 15 pages for each national magazine
• Top-edited all Real Weddings (one- to five-page features highlighting weddings around the country) and local content in all 17 regional magazines; oversaw all content on 17 local news blogs
• Initiated and oversaw a redesign of the Real Weddings section, the most-read section in the book
Senior Editor • 2010-2010
Time Out New York
Senior Associate Editor • 2008-2009
• Created lineups, wrote and assigned/edited content for Seek, a six-page lifestyle section (plus two pages of listings)
covering apartments, beauty, fashion, fitness and careers in New York City. Created and executed package ideas
• Top-edited all Seek listings (sample sales, wellness events, gym deals, etc.)
• Wrote and edited original content for the blog and Website. Used CMS to update three Web channels each week
• Pitched and wrote for other sections including features and The Hot Seat (celebrity interviews)
Maxim.com
• Created lineups, wrote and assigned/edited feature stories and three blogs
• Coordinated the Hometown Hotties contest, one of the site's most-viewed sections. Promoted the contest via radio interviews
Associate Editor • 2007-2008
Stuff
• Created lineups, wrote and assigned/edited content for the Hit List (FOB featuring wacky news and cool gadgets), Man Skills (a section featuring celebrity how-tos), wrote feature-length interviews and display copy for Style section (20-plus pages)
• Assisted in hiring and managing interns
Associate Editor • 2006-2007
Golf Magazine
• Pitched, wrote and assigned/edited FOB, travel columns, feature-length interviews and instructional stories
• Frequently traveled to PGA Tour events to interview golf pros and other celebrities
• Fact-checked the entire issue for accuracy
Assistant Editor • 2005-2006
RELATED EXPERIENCE
Parenting Magazine
ASME Intern (Summer 2004) and Editorial Intern (Summer 2005)
Ed 2010
Events Director • January 2006-April 2011
• Organized fundraising raffles, giving away a 30-minute meeting with editors in chief such as Joanna Coles and David Zinczenko
EDUCATION
James Madison University • Fall 2001-Spring 2005
B.A. Media Arts and Design (Minor: Human Resource Development)
• Honors: Cum Laude; National Society of Collegiate Scholars